AEO for local businesses in Dublin, Cork and Galway

When somebody asks ChatGPT 'what's the best dentist in Rathmines?' or 'who does the best Sunday roast in Cork city?', the AI doesn't open Google Maps. It draws on a different set of signals — and if you're a local Irish business, those signals are very winnable.

The four signals that decide local AI answers

• •Consistent NAP (name, address, phone) across your site, Google Business Profile, directories and review platforms.
• •Reviews — both quantity and the language inside them. AI engines literally read review text.
• •Locally-anchored content on your own site (a real page about each service in each area you serve).
• •Citations from Irish-relevant sources: local press, chambers of commerce, industry bodies, Irish directories.

What to do this month

• •Audit every NAP listing for your business and fix any inconsistencies.
• •Ask your last 20 happy customers for a Google review with a specific service mentioned.
• •Build a single dedicated page for every service-by-area combination you genuinely serve.
• •Add LocalBusiness schema to your homepage and contact page.
• •Get listed on three Irish-specific directories in your sector.

Local AEO is a moat. Once you own the recommendation slot for 'best [your service] in [your town]', it is genuinely hard for a competitor to dislodge you — because every new review and citation reinforces the AI's existing answer.