AEO insights for Irish business.
Practical, plain-English guides on AI search, AEO, schema and local visibility.
What is AEO and why every Irish business needs it in 2026
Answer Engine Optimisation is the new SEO. Here's a plain-English explainer for Irish business owners — and why moving early matters.
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ChatGPT vs Google: where Irish customers are really searching now
The Irish search market is splitting in two. Here's the data, the behaviour shift, and what it means for local businesses.
How to rank in Perplexity — a practical guide
Perplexity rewards a very specific kind of content. Here's exactly what works, what doesn't, and how to get cited.
AEO for local businesses in Dublin, Cork and Galway
Local AI search is the single biggest opportunity for Irish service businesses in 2026. Here's how to win it.
Schema markup explained for non-technical owners
Schema is the invisible code that tells AI engines exactly what your business is. Here's what it does, in plain English.
5 signs your website is invisible to AI search
Quick self-audit. If three or more of these apply to your site, you are almost certainly invisible inside ChatGPT, Gemini and Perplexity right now.